When I was a little girl, I lived for weekend shopping trips with my Mom and Grandma down in South Miami, Florida.There was always something exciting about the experience of venturing out on the town to Coconut Grove, The Falls or Miracle Mile, with my Miami folks. We would spend the day shopping, chatting and eating al fresco while I excitedly day-dreamed about wearing my new outfit.
Like most millennials, my shopping experiences have evolved throughout the years from days at the mall to buying clothes online, followed by targeted advertisements and emails reminding me of what my closet is still missing. What’s more, we can now have curated boxes of clothing delivered to our doorsteps by stylists or simply purchase a dress right through our phones after seeing it on an influencer’s Instagram. The options are endless and it’s really cool that we can do whatever works for us in our unique lifestyles.
When I was in my mid-twenties, I lived by myself in an apartment in Fort Lauderdale, working full-time as a Marketing Manager and taking graduate school classes at night. Since I was online so much, I knew I’d go broke(r) if I didn’t set some rules for myself when it came to online shopping so I decided I wouldn’t! Every two weeks I’d reward myself with my paycheck by going to a few of my favorite local boutiques. I learned to love this because it lured me from the screen, I found unique pieces that always served me compliments and I’d always introduce where I bought the pieces to someone who never knew about the store. My affinity for local-boutique shopping grew and has stayed with me throughout the years. After this lovely year of social distancing and staying home, I found myself craving ways to connect to my community, get out of the house and relive childhood shopping memories more than ever.
So, what’s my North Star to this observation? Am I the only one during this time that lives to get out of the house … feel fabric in my hands and try something on before I purchase it? To have a favorite boutique and actually know the people behind the counter/Instagram account? I don’t think so. My goal at TheLocalShopper.com is to create a platform and community for local shoppers to connect with local fashion boutiques in my city and others. I look forward to curating a beautiful collection of stores, as well as a digital destination that evolves and supports our local communities.